GEO & Content Strategist
Camille Laurent
Freelance content and GEO strategist, helping brands get cited by AI and remembered by people.
Covers Generative Engine Optimization · AI Search · Content Strategy · SEO · Brand Voice · Customer Trust · Editorial
Camille has spent her career where search meets storytelling. As AI reshapes how people find brands, she has become obsessed with one question: when someone asks an AI for a recommendation, what makes it say your name?
She writes for brands that want to be found and trusted in equal measure. Her work pairs the technical side of generative search with content that actually sounds like a human wrote it, because both are now ranking signals and neither works alone.
French by birth and editorial by instinct, she treats every piece as craft and every brand as a voice worth protecting.
Camille is available for freelance commissions. Get in touch to work together.
Latest from Camille
10 storiesAI SEO
Google's Visual Search Just Turned Every Photo Into a Shopfront
Google's latest visual search update shows customers are moving from typed keywords to photos, voice and AI-guided shopping. For small businesses, the images around your products and place now have to earn their keep.
4 min read
AI SEO
Google Can Now Show Which Social Posts Get Your Business Found
Google Search Console can now report how Instagram, TikTok, X and YouTube posts appear in Search and Discover, giving small businesses a clearer view of which social content earns attention beyond the platform feed.
5 min read
AI SEO
The AI Visibility Score You're Being Sold Is Mostly Noise
A new wave of tools promises a single score for how visible you are inside AI answers. Fresh research says most of those numbers are statistical noise. Acting on a bad measurement is worse than not measuring at all.
6 min read
AI SEO
AI Is About to Start Shopping For Your Customers. Can It Find Your Store?
Google is turning search into a place where an AI agent finds, compares and buys on a shopper's behalf. The businesses whose products the agent can actually read will win the sale. The rest will simply be skipped.
5 min read
AI SEO
Your Customers Are About to Ask ChatGPT Out Loud. Will It Say Your Name?
OpenAI's new GPT-Live turns ChatGPT voice into a real conversation that searches the web mid-sentence. When the answer is spoken aloud, it names one or two businesses, not ten. Here is what that shift means for getting found.
5 min read
AI SEO
AI Is Sending Customers to Websites. Almost All of It Is ChatGPT.
A new study of 6.77 million AI-driven visits found that nearly all the traffic AI now sends to websites comes through one door: ChatGPT. Here is what that means for where your next customers come from.
6 min read
AI SEO
Your Customers Stopped Searching in Keywords. Now They Ask AI Full Questions.
Google's own data shows the average AI search is now triple the length of an old keyword query, and one in six uses voice or images. If your website still answers the old two-word search, it is answering a question nobody types anymore.
5 min read
Strategy
ChatGPT Is Starting to Sell Ads. The Free Spot in AI Answers Won't Stay Free.
OpenAI is testing ads inside ChatGPT and steadily widening the experiment. It has not reached Australia yet, but the free, merit-based recommendation at the top of an AI answer is about to get a paid neighbour. Here is what that means.
5 min read
AI SEO
Google Reviews Are Going Missing. Here's How to Protect the Ones You Earned.
Google confirmed on 3 July it is investigating reviews vanishing from local listings and has paused reviews on some profiles, with a few ratings dropping to zero. Here is why yours matter more than ever, and how to hold onto them.
5 min read
Strategy
AI Search Rewards First-Hand Expertise. That Is Your Edge.
A new analysis found that the businesses AI answers actually name are the ones sitting on original, first-hand knowledge, not the ones churning out generic content. For a real Australian business, that is very good news.
5 min read
