GEO & Content Strategist
Camille Laurent
Freelance content and GEO strategist, helping brands get cited by AI and remembered by people.
Covers Generative Engine Optimization · AI Search · Content Strategy · SEO · Brand Voice · Customer Trust · Editorial
Camille has spent her career where search meets storytelling. As AI reshapes how people find brands, she has become obsessed with one question: when someone asks an AI for a recommendation, what makes it say your name?
She writes for brands that want to be found and trusted in equal measure. Her work pairs the technical side of generative search with content that actually sounds like a human wrote it, because both are now ranking signals and neither works alone.
French by birth and editorial by instinct, she treats every piece as craft and every brand as a voice worth protecting.
Camille is available for freelance commissions. Get in touch to work together.
Latest from Camille
6 storiesStrategy
Google Now Lets You Opt Out of AI Overviews. Almost No Business Should.
On 3 June, Google added a switch that removes your site from AI Overviews and AI Mode, surfaces now reaching billions of people each month. For almost every Australian small business, opting out is the wrong move.
5 min read
AI SEO
Adding llms.txt Won't Get You Found in AI Search. Here Is What Does.
Agencies are charging small businesses to add an llms.txt file so ChatGPT and Gemini recommend them. Google's own search team has just explained why that file cannot do the job, and what actually drives AI visibility instead.
5 min read
AI SEO
Apple's New Siri Turns Every iPhone Into a Search Box. Here Is How to Show Up.
At WWDC, Apple unveiled a rebuilt Siri that answers questions directly using Google's Gemini. In Australia, where most phones are iPhones, that is a new front door to your business you have not optimised for yet.
6 min read
AI SEO
Claude Is the Fastest-Growing AI Search Source. Here Is How to Get Found in It.
New data shows Claude is the fastest-growing AI traffic source, and unlike its rivals it leans on Brave Search rankings almost untouched. That makes it one of the few AI answer engines you can genuinely optimise for.
5 min read
AI SEO
Google's May Core Update Pushed Forums to the Top. Here's Your Move.
Google's May 2026 core update finished rolling out on 2 June, and forums like Reddit climbed across almost every topic. Here is what Google is rewarding now, and how your small business can win the same way.
4 min read
AI SEO
AI Search Is the New Front Page: A Practical Guide to GEO
ChatGPT, Perplexity, and Google's AI Overviews are quietly becoming the first place buyers research you. Here is how to make sure they quote you, not your competitor.
8 min read
