
Web Performance & Technical SEO
Arjun Mehta
Freelance technical content writer, helping brands turn site speed and search into plain English.
Covers Web Performance · Core Web Vitals · Technical SEO · Next.js · Website Security · Search Console · AI Search Readiness
Arjun is a developer turned writer. He spent years shipping production websites before noticing that the people who most needed to understand performance, the founders paying for it, were the ones left out of the conversation.
Now he writes for brands who want the technical side of the web explained without the jargon. Page speed, security, the plumbing that decides whether an AI model can even read your site: he turns all of it into something a busy owner can act on in an afternoon.
When he is not writing, he is usually pulling apart someone's Lighthouse report for fun.
Arjun is available for freelance commissions. Get in touch to work together.
Latest from Arjun
4 storiesStrategy
Everyone Says Search Is Dying. Google Just Posted a Record.
Everyone is calling the end of search, yet Google says its usage just hit an all-time high. The demand has not vanished, it has spread across more surfaces. Abandoning your search fundamentals to chase the shiny new thing is the real risk.
5 min read

Strategy
The Company Behind PayID and BPAY Just Went AI-Native. The Excuse Is Gone.
The operator of Australia's payment rails is about as cautious and regulated as a business gets, and it has now put AI to work across the whole organisation. When that business moves, the idea that AI is too risky for yours runs out of road.
5 min read

AI Agents
An AI Just Ran an Entire Ransomware Attack by Itself
Security researchers documented the first ransomware attack run end to end by an AI agent, with no human at the wheel. The way in was an exposed AI tool. Here is what that shift means for a small business.
6 min read

AI SEO
A Fake Copyright Complaint Can Erase Your Pages From Google
A single fraudulent copyright claim can pull your pages out of Google before anyone checks whether it is true, and winning them back can take weeks. Here is why it is happening and how a watched site stays safe.
6 min read
