Most people who search for your business never click through to your website anymore. New research from SparkToro, using Similarweb clickstream data, found that 68.01 per cent of United States Google searches ended without a click in the first four months of 2026, up from 60.45 per cent in 2024. The answer increasingly appears on the results page itself, inside an AI summary, and the visit you used to get simply never happens.
Until now you had almost no way to see whether your site was the one feeding those answers. That changes this month. On 3 June 2026, Google announced on its Search Central blog and on The Keyword that Search Console is getting new reports for generative AI Search, so site owners can finally see how their pages show up in AI Overviews and AI Mode.
For an Australian small business, this is the first free, official window into a part of Google that has been a black box. Here is what is arriving, and what to do with it.
What Google is actually adding
The headline is a set of performance insights inside Search Console. In Google's own words, these insights include impressions metrics and information about which pages appear in AI responses and in what countries. So you will be able to see how often your content surfaces in AI generated answers, which of your pages are doing the work, and which markets they reach.
Alongside the reports, Google is adding a toggle. The company says website owners can decide if they want their site to appear in and help ground responses in its generative AI Search features, which covers AI Overviews, AI Mode, and AI Overviews in Discover. For most businesses that want to be found, the answer is to stay in. The control matters mainly if you have a specific reason to hold content back.
One honest caveat: Google is rolling this out to a limited group of UK website owners first, before expanding globally. So it may not be in your Search Console account yet. The sensible move is to check now, then check again over the coming weeks as it reaches Australia.
Why this matters more than it sounds
AI Overviews (the AI written summary that sits at the top of many Google results) now appear on more than 20 per cent of searches, and on those searches click-through rates drop by close to 60 per cent, according to the same SparkToro analysis. In plain terms, the AI answer is eating the click. If your site is the source the AI quotes, you still win attention and trust even when nobody clicks through. If it is your competitor, you lose both quietly, with nothing in your old analytics to explain the drop.
If the AI answer is going to win the click, the goal stops being traffic and starts being whether that answer is built on you.
That is why a report showing which of your pages feed AI answers is more useful than it first appears. It turns an invisible part of your visibility into something you can measure, compare month to month, and improve.
What to do this week
- Open Search Console and look for the new generative AI or AI Search performance view. If it is not there yet, it is on the way, so set a reminder to check again in a fortnight.
- Note which pages already appear in AI answers. Those are your strongest assets, so make sure they load fast, answer the question directly near the top, and stay current.
- Leave the generative AI toggle on unless you have a real reason not to appear. Being quotable is the whole game right now.
- Stop judging those pages on clicks alone. Track impressions in AI results as a genuine signal of reach, the way you already watch your rankings.
- Tighten the pages that should be appearing but are not: clear answers, plain language, and a structure an AI can lift cleanly.
The shift underneath all of this is simple. Search is moving from sending you visitors to answering on your behalf, and the businesses that win are the ones whose words the AI trusts enough to repeat. A measurement tool built into Search Console is Google admitting that out loud. The next step is making sure your best pages are the ones it reads.
This is exactly the work we do at NextAura. We track these Google and AI search changes daily, set up the reporting, and shape your pages so the AI answers are grounded in your business rather than your competitor's. If you would rather hand the optimising and measuring to a team that lives in this every day, get in touch and we will take it from here while you get back to running the business.