Practical intelligence for businesses adapting to AI: the advances worth adopting, the risks worth understanding, and the companies already turning both into an edge.
Small BusinessNew ACMA rules that started on 1 July mean texts sent under your business name must be registered, or they are labelled Unverified and bundled in with scam messages on your customers' phones. Here is what changed and why trust is now the whole game.
StrategyNew global data shows people who use AI do not plateau. Six months in, they use it far more and for twice as many tasks. For a small business still waiting, that is the whole point.
StrategyA new analysis found that the businesses AI answers actually name are the ones sitting on original, first-hand knowledge, not the ones churning out generic content. For a real Australian business, that is very good news.
StrategyGoogle just released AI models that make a polished product photo in about four seconds and a short video for cents. The visual gap between a corner shop and a big brand is closing fast.